Inverness Crime prevention Panel have teamed up with City Taxis with a joint initiative to promote the prevention of drink driving

Campaign highlights ‘life changing’ consequences of drink-driving

The annual pre-Christmas drink-drive campaign is shifting gear this year, with the aim of convincing drivers that a conviction has the potential to ruin their life through legal and personal consequences.

Inverness Crime prevention Panel have teamed up with City Taxis with a joint initiative to promote the prevention of drink driving.

Working with City Taxis, thousands of beer mats have been produced and are in process of being distributed to pubs and clubs across the Inverness region in Scotland.

The message is quite simple  “Had a Drink? – Don’t take a chance with driving – Telephone for a Taxi!”

The campaign was launched this week, by Paul Lewis and Kevin Clark of City Taxis and Members of Inverness Crime Prevention Panel in Inverness City Centre.

Paul and Kevin said:
“We had both been extremely concerned about the consequences of drinking and driving for some time and thought the best opportunity to get the message across was at the point of consumption of alcohol.
We have nothing against those wishing to enjoy having a few drinks in their chosen pub, club or restaurant, all we suggest is rather than taking unnecessary driving risks, simply call a taxi”.

The possible consequences of a drink-drive conviction include:

The Law

If you are convicted for a drink driving offence you will:

- Have a criminal record
- Lose your licence for a minimum of one year
- You may go to prison for up to six months
- You may have to pay a fine of up to £5,000
- Have difficulty hiring a car within ten years of your conviction

If you are convicted of causing death by careless driving while under the influence of drink you face:

- Up to 14 years in prison
- An unlimited fine
- A minimum two-year driving ban

Other consequences:

- Face exceptionally high insurance costs once you get your licence back
- You may lose your job (15 per cent of those convicted do)
- Legal expenses
- Loss of personal transport and increased travel expenses
- Living with your conscience

And worst of all living with the knowledge that your irresponsibility has caused death, injury or severe distress to innocent people.

Do you know the legal limit for alcohol when driving?

80 milligrams of alcohol in 100 millilitres of blood, or 35 micrograms of alcohol in 100 millilitres of breath, if a breath test is used.

However this can’t be measured in how many units a person has drunk because everyone deals with alcohol at different rates. To be on the safe side, people who plan to drive should not drink any alcohol.

Liz Gilchrist, Vice Chair of Inverness Crime prevention Panel said:
“The message that drink-driving has the potential to seriously injure or kill has been well publicised. By highlighting the life-changing consequences that a conviction also brings, we hope to further deter those who may be tempted to drive after having drunk alcohol.”

“We need the support of the public and publicans to be able to make a real impact. If you know of anyone drinking and driving, please call Crimestoppers anonymously on 0800 555 111. Your call could save a life.”

The objectives of the campaign are:
To increase the awareness of the personal consequences of a drink-drive conviction.
To encourage the belief that one or two drinks are too many before driving.
To reinforce the social stigma surrounding drink-driving.
Don’t drink and Drive!

As we enter the festive period it is essential that motorists remember that if they are going to drink they should either leave the car at home or get someone else to drive. Drink drive limits cannot be calculated and the only safe way is not to run the risk of drinking and driving at all.

Jim Ferguson, Chair of Crimestoppers Highlands and Islands said:
“Although only a small minority of motorists continue to flout the drink-driving rules, this minority of irresponsible drivers still accounts for one sixth of all road deaths in this country. I ask these drivers to consider the potentially devastating effect that their behaviour may have on innocent victims, and stop being utterly thoughtless.

City Taxis web site

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