ISSUED ON BEHALF OF BE YOUR BEST FOUNDATION
The Rock Challenge® – an international performing arts competition for schools and colleges, focuses on driving home positive messages about substance misuse and crime prevention by providing young people with the opportunity to experience a ‘drug free high’.
The event aims to capture the imagination of young people by providing them with an exciting and unique opportunity to experience the buzz of performing in a professional venue in front of their peers, families and friends. This year the Rock Challenge® reaches out across the world to reach young people in Australia, New Zealand, South Africa, Dubai, Japan, Europe, and the UK. The focus is on bringing young people together to have fun and be the best they can be without the need for tobacco, alcohol and other substances.
The Rock Challenge® tour in the UK in 2011 will be the biggest anywhere in the world. This year the organisation will stage 45 events across the United Kingdom and Northern Ireland, involving 25,000 young people aged 7-18 from 376 schools and colleges. Attached with this press release is the list of every performing school in the country.
Last night the Rock Challenge held its inaugural event in Inverness at the Eden Court Theatre and the event was a tremendous success. The event was won by Charleston Academy with their performance ‘Two Different Worlds’. It was a fantastic performance and one that had everybody from the judges to the audience completely captivated. Below are the awards that each school won as well as their theme description.
ALNESS ACADEMY, Alness, Ross and Cromarty (New school): the CK Events Award for Staging, and the Northern Constabulary Award for Concept Originality
CHARLESTON ACADEMY, Inverness (New school): the Visions Unlimited Award for Video Performance, the Inverness Blue Light Partnership Award for Costume Design, the Be Your Best Foundation Award for Stage Crew, the Northern Constabulary Award for Set Design, the Inverness Blue Light Partnership Performers’ Choice Award, the TEGA Award for Lighting Design,the Northern Constabulary Award for Choreography, and overall FIRST Place
THURSO HIGH SCHOOL, Thurso, Caithness (New school): the Rock Challenge Award for Achievement in Drug Awareness , the CK Events Award for Performance Skill, the Inverness Blue Light Partnership Award for Soundtrack, the CK Events Award for Concept Interpretation, the Global Rock Challenge Award for Spirit of Rock Challenge, and the CK Events Award for Entertainment
WICK HIGH SCHOOL, Wick, Caithness (New school): the Rock Challenge Award for Student Leadership, the Be Your Best Foundation Award for School Community Support, the Rock Challenge Aweard for Healthy Lifestyle, the Northern Constabulary Award for Drama Skills, the CK Events Award for Make-Up Design, the Northern Constabulary Award for Hair Design, and overall SECOND Place
ALNESS ACADEMY, Ross and Cromarty “Alness West Side Story” Our entry is based on West Side Story. Instead of the Jets and the Sharks, our version sees the Polish immigrants fighting the locals of Alness. Fighting between the two sides has been an issue in Alness in the past. Happily, in our version nobody dies and the sides are brought together through a shared love of dance.
CHARLESTON ACADEMY, Kinmylies, Inverness “Two Different Worlds” The choices that we make in life can put us on many paths, some good and some that will lead us to a world of greed and self-destruction. For one young girl the magical numbers printed on her lottery ticket either spell a lifetime of glitz and glamour or a world of danger, but which will she choose?
THURSO HIGH SCHOOL, Caithness “Choose Your Own Path” Our theme of ‘Bullying and Peer Pressure’ highlights the idea that all young people should make their own decisions and choose their own path to follow. Our performance shows the danger of not only alcohol but of the desire to be accepted by those around us.
WICK HIGH SCHOOL, Wick, Caithness “Life isn’t a Game!” Princess – your average teenage girl growing up in 2011′s material world. She has all the latest technology and toys she could want. However Princess is in a society where she is growing up too soon, rejecting just being a child. Will Princess make the right decisions or will she simply go with the flow, treating life as one big game?
Be Your Best Foundation UK Manager Stuart McGregor said “This was a tremendous night encapsulated by the terrific performances by all of the young people that participated. We could not have been happier with how the event went. We are very lucky to have such fantastic support from the Northern Constabulary.”
Inspector Tom Ogilvie, Drug and Alcohol Coordinator for Northern Constabulary said: “We’ve worked hard to bring Rock Challenge to Highland and are delighted at the impact of the inaugural show. We hope to establish the event as an annual fixture and will now also invite participation from schools in the Western Isles, Orkney and Shetland. We’d like to express our gratitude to the Be Your Best Foundation and also to CK Events, our main sponsor for last night’s show. Well done to all 4 schools for their obvious hard work and commitment and congratulations to Charleston Academy on their winning performance. We’re also indebted to the judging panel of Lynn Johnson, Louise Marshall and Catherine Deverell for their obvious expertise. Finally, special thanks to Fiona Sellar and her pupils from Nairn Academy, and Kerri Love / Active Cheer for their outstanding additional performances.”
Each school forms a team of 11 to 18 year olds to choreograph dance and drama performances which last between 5 and 8 minutes and tell a story of a theme of their choice set to commercially available music. The team will be made up of between 20 to 100 performers as well as a backstage crew including up to 24 stage crew members.
Whether you have been involved before or seen previous coverage, the 2011 tour will be something that has to be seen to be believed. We hope that media partners from across the country will join us in the build up over the coming months in their area and see how much work goes into putting on this spectacular event.
To keep track of the 2011 tour or for more information about the UK Rock Challenge® visit our website on www.rockchallenge.co.uk or contact us now on 02380 617753.
The Rock Challenge® is produced in the UK by the Be Your Best Foundation, a registered charity. The Foundation was set up to promote education, health and citizenship of young people.
Notes to Editor
Additional information about the Rock Challenge®:
The Rock Challenge® is a worldwide event that uses a range of performance art and back stage media to reinforce positive healthy lifestyle messages to young people. It aims to increase the resilience of young people to negative influences through developing their self-esteem, improving their team work skills and building on their talent and enthusiasm.
The Rock Challenge® is a professionally produced event which captures the imagination of young people by providing them with a top class opportunity to perform live onstage at major theatre venues across the country. The basic concept is that through performing in this environment in front of a packed audience of relatives and peers the young people involved realise they do not need artificial stimulants to achieve an adrenalin rush or ‘drug free high’.
The involvement of multi-media resources, radio, web and television coverage adds credibility to this fast growing event and the worldwide nature of the Rock Challenge® gives young people the chance to explore cultures other than their own through contact with thousands of performers in other countries.
Regularly conducted evaluations show proven and evidenced benefits above and beyond the original aims and objectives. In particular the Rock Challenge® delivers outcomes in line with current Government thinking and policy, specifically the “Every Child Matters” Children Act of 2004.
Every year the Be Your Best Foundation sees a dramatic increase in the numbers of young people taking part in the UK Rock Challenge, their commitment, talent and enthusiasm is testament to the success of this fast growing, dynamic and effective event.









































